LAS VEGAS Feb 21, 2020 – Tonino Lamborghini in partnership with Desire Fragrances Inc., will open the first Tonino Lamborghini mono-brand store in the United States, at the Caesars Palace Las Vegas.
The Bull brand will usher in the New Year by opening the doors to the all-new mono-brand store at Caesars Palace in partnership with Desire Fragrances, Inc., the official global fragrance licensee of the Tonino Lamborghini SpA. The boutique will showcase the new collections of Tonino Lamborghini fragrances for men and women, including the best-selling men’s scents, INVINCIBILE and ESSENZA, and the highly anticipated eau de parfum collection and female fragrance – GINEVRA. The luxury brand store will also feature in-store activities to create the ultimate perfume experience and offer new collection of Tonino Lamborghini luxury Swiss-made watches, tech accessories, graphic tees, and other premium accessory products embodying the Tonino Lamborghini lifestyle.
“We plan to make a major entrance on the shopping scene in Las Vegas and the U.S. by creating a truly authentic Italian experience,” said Antonio Lemma, President of Desire Fragrances Inc. “Tonino Lamborghini is an exquisite brand. We want to inspire shoppers and tourists from around the world by inviting them into the authentic Italian lifestyle through the highest quality of product offering, exceptional customer service and a true dolce vita experience.”
“With our partner, Desire Fragrances, we chose our first store in the U.S. to be at Caesars Palace because it takes us back to the grandeur of the Roman times and to our original Italian roots,” said Tonino Lamborghini, president of Tonino Lamborghini Group. “Our fragrances and body care line are meant for a clientele that is not afraid to be at the center of attention and, just like the sparkling city that will host the shop, loves to shine and stand out amongst a big crowd.”
Tonino Lamborghini will host events throughout the year at Caesars Entertainment resorts in Las Vegas, with new fragrance collection launches, Las Vegas exclusive merchandise and one-of-a-kind experiences, as well as sponsored promotions and fragrance samplings at The Colosseum at Caesars Palace and Zappos Theater at Planet Hollywood Resort & Casino. Additionally, gift shops at a number of Caesars Entertainment properties, including Planet Hollywood Resort & Casino, The Cromwell, Paris Las Vegas and Caesars Palace, will carry select products from the Tonino Lamborghini men’s fragrance assortment.